Marketing can be something of a bugbear for entrepreneurs already struggling with keeping a million and one other plates spinning in the air. It’s not always easy being able to see the long-term value that effective marketing can really make to a business when your time is consumed with day-to-day firefighting and project management. The…
Read More4 Keys to Creating a Winning Culture
No matter what size outfit you’re leading, businesses ultimately succeed or fail on the strengths and weaknesses of their internal cultures. While companies that fall short in this respect can occasionally knock out stellar results for a limited time, the hallmark of all long-term success stories is the presence of a carefully created culture that…
Read More10 Tips To Lead From The Front
Unless you’re truly a one-person operation – an increasingly rare breed in this networked world – there will inevitably come a time when you are called upon to lead in both your business and beyond. It’s a challenge that can’t be shirked but very much a test that can be failed. Some leaders are born…
Read More7 Steps to Slash for Better Business Results
There’s no shortage of articles online detailing various ways of enhancing your productivity and overall joy. The problem is, in a world fit to bursting with things to do, even thinking about the steps outlined in these pieces is just one more task to add to an already horribly lengthy list. When you find yourself…
Read MoreHow To Eliminate Distractions As A Small Business Owner
As a small business owner, you’re naturally going to have to keep a lot of balls in the air at any one time. You simply don’t have the luxury of being able to devote entire weeks or months to one specific area of your business. Your average working week is, necessarily, an often frantic scramble…
Read More3 Steps to Make Sure Team Members Don’t Become Part of the Problem
Anyone who’s been around the business block a couple of times almost certainly has more than their fair share of horror stories to tell around “strategic revamps”, “pivots” and “repositioning”. Things, to put it kindly, don’t always go well. The sad fact is that, while there’s no doubting the need for ongoing strategic review at…
Read MoreThe 5 Habits That Define Successful Teams
Once you’re through the initial panic of getting your small business off the ground on your own, attention soon turns towards putting the right team in place to secure your firm’s long-term future. Get the mix right, and you can look forward to many years of calm, steady growth. Get it wrong, and you’ll be…
Read MoreHow To Eliminate Distractions As A Small Business Owner
As a small business owner, you’re naturally going to have to keep a lot of balls in the air at any one time. You simply don’t have the luxury of being able to devote entire weeks or months to one specific area of your business. Your average working week is, necessarily, an often frantic scramble…
Read MoreHow To Transform Customer Support From A Money Pit To A Profit Centre
The subject of customer support isn’t generally one that fills most small business owners’ hearts with glee. When time and resources are tight, clearing the decks to handle customer feedback, some of it potentially negative, can seem like a big task to tackle. There is, however, a much rosier view that can be taken of…
Read More3 Facebook Mistakes to Avoid for Small Business Owner
Over a decade into its existence, Facebook is an increasingly dominant presence online. With over 1.7 billion active users faithfully logging in each day, and powerful new advertising features being rolled out each month, the platform has emerged as the clear winner in the social media wars. If you’re looking to capture customer attention as…
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