Marketing is a subject that somehow seems to attract an undue amount of smoke and mirrors when practiced in the wild. Particularly in the context of small businesses, it’s an area that can be unnecessarily confusing to both beginners and those who’ve been around the block more than once. As with many subjects in business…
Read More4 Steps to Clarity When Performing Small Business Planning
Small business planning is an area where many entrepreneurs stumble at the beginning of their careers. We’re not talking about writing a business plan here. Though that step is often necessary at the very outset of a venture, the vast majority of business plans simply evaporate in the face of actual events. No, what we…
Read More5 Steps To Use What You Already Know In Content Marketing To Drive Links, Leads And Sales
When you’re facing into the business end of a content-driven marketing campaign, it can be easy to lose heart. The opportunities on offer are huge but the choices involved in making the most of them can be overwhelming. You’ll be looking to find pieces of content that can truly engage your readers and encourage them…
Read MoreMaking Social Media Matter For Your Business
These days, it’s easier to count the people you know who don’t have some sort of social media presence than the ones who do. From the CEO to the guy mowing the lawn, virtually everybody out there has some sort of online platform to share their views with the world. Don’t let the ubiquity of…
Read MoreHot Taglines and Names That Get You Noticed
Are you looking to generate more interest in your business, and stand out from the competition? In this increasingly competitive business environment, it takes more than just letting people know what it is you do. You must communicate your unique talents and abilities in a way that really shows them off. Word of mouth and…
Read MoreGet Exposed! Why Being A Host Beneficiary Can Blow Up Your Business
Have you ever wondered about different ways to truly excite your customers or business acquaintances? A seldom-used yet highly effective way of doing so is through the “host beneficiary” method. Most people haven’t heard of the term, but when explored, it’s a great way to attract business. The “host ben” strategy is exciting, because it…
Read MoreTesting and Measuring: Marketing with Perception and Perspective
We usually don’t give it much thought, but we test just about everything in life. When car shopping, we test-drive the vehicles we’re interested in before making a choice. When buying clothes, we try them on in the dressing room. Even when grocery shopping, we taste samples before we buy something new. Time and time…
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