At Real Business our focus is on helping you get on the right track toward your ultimate business goals
Your business may have already met, and even exceeded, your initial goals but at some point you’re likely to encounter obstacles that can hinder or even derail your success. Every business experiences these cycles. Is it time for your business to break through?
We help entrepreneurs reach the next level in their business growth plans. Whether you are struggling to break through one of those common business plateaus or considering the right exit strategy, we will show you how to get there.
The right moves can increase profits, operations efficiency and the overall value of your business.
We have helped many small- to mid-sized businesses experience greater growth and explosive profits through the implementation of powerful systemized processes.
Our coaches have helped hundreds of business owners in a wide range of industries including construction, manufacturing, distribution, travel, retail, wholesale, and the health and fitness industry. With such diverse backgrounds, chances are our coaches are experienced with your industry.
We have more than 300 proven strategies that can help you reach your business goals. You will learn how to increase profits, systemise your business, build successful teams and effectively market your business.
Through short-term or long-term assistance you and your team will…
- Learn how to get clarity on what you really want and set a course of action to achieve those goals.
- Be held accountable for getting things done.
- Attain your goals using many of our profit building strategies.
You’ll learn exactly what you need to do on a day-to-day basis to get more work done with less effort. You’ll also get an entrepreneurial education that will allow you to repeat that business success time and again.
Who is behind Real Business?
Real Business was founded by highly regarded and experienced business strategists Jane Challinor and Tracey Daniel.
Jane and Tracey have decades of experience working with SMEs and understand the challenges, threats and opportunities of a business owner.
Their mission at Real Business is to inspire and educate business owners to succeed with their craft and aspire to be recognized as industry leaders.
They are achieving this by sourcing the best industry experts and business coaches to work with you on your business.
Jane Challinor is one of Australia’s leading business advisors and trainers, with more than 30 years’ experience in business strategy, growth and execution across all industries ranging from motivated start-ups to working with businesses in excess of $100M turnover. She has founded, developed and sold over 10 successful businesses to date, using a proven methodology that has transformed hundreds of her clients’ businesses in Australia, USA and UK.
The foundation of Jane’s success lies in practical strategies that get results fast. At a certain stage of growth, many business owners find themselves caught in a classic bind between managing everyday operations and securing long-term, profitable growth. When you’re struggling through a sea of daily firefighting tasks, it’s easy to forget one uncomfortable truth: unless you have a business that can already work without you, it’s essentially worthless. Jane has an outstanding track record of helping company owners avoid this trap and secure a path to sustainable long-term growth and ongoing profitability.
Jane’s recipe for long-term success is simple, drive rapid iterative improvement across every operational aspect of the businesses, boosting customer loyalty and radically improving service and product quality along the way. Her clients often double or triple the profitability of their business in less than 12 months, without pressure on internal resources. She has a laser focus on strategy, with plans that keep business owners accountable and help them develop the skills they need to achieve their goals.
Jane’s depth of knowledge is unparalleled, with training in every area of business including sales, marketing, leadership, human resources, business strategy and finance. Whether it’s a start up or established business, Jane works with business owners to refine every detail from the ground up, to ensure the business is both efficient and profitable.
As one of the founders of Real Business Group, Jane is in high demand as a keynote speaker and trainer on the topics of business, entrepreneurship and performance. Her workshops teach business owners how to build a profitable and sustainable business, with real-life examples and recognised strategies that deliver results.
Tracey Daniel is a Business Strategist and Mentor with 20 years’ experience and a CPA qualification in finance, accounting and business. Tracey work’s with SME business owners who want to regain control of their personal and professional life and build a sustainable, profitable and sellable business.
Tracey’s passion lies in helping clients achieve what they’ve always dreamed they could achieve through their businesses.
Like a personal trainer, her job is to help you stay accountable and on track to achieve your goals. Together, she’ll work through the challenges you’re facing in business and develop a strategy for growth, with a five-year plan as well as 90-day and weekly actions. Her business strategies and systems have proven to be successful and will help you move to the next stage of business growth.
Tracey believes knowing your financials like the back of your hand can be empowering and is the secret of all successful business owners. Tracey gets excited by financial and business processes and has a real talent for pointing out the missing pieces and seeing opportunities others don’t.
Tracey is an incredible multi-tasker managing a family of 7 (yep, that’s five children!). She is known for her honesty, authenticity and practical intelligence. She is a straight-shooter and says it as it is, getting to the core of the issue. Nothing makes her happier than seeing her clients exceed their own expectations.
Martijn Laguna is a highly skilled Advisor and Business Coach with the Real Business Group and has over 25 years experience in business building, strategy development and business improvement across all industries.
Martijn has started green field operations and led established businesses, driving growth and profitability. He has worked for start-ups, large listed companies and privately held organisations across Australia and Europe, in managing director, consulting and coaching roles.
Having worked for business ranging from small to large, he carries the hands-on experience to provide business owners with the best of both worlds to assist them in achieving their goals in a practical and sustainable way.
Martijn’s passion is supporting small and medium sized business owners to build scalable businesses and accelerate profitable growth. He believes that “focus” and “knowing your numbers” form the base of every successful business.
In addition, Martijn very much values the alignment of the personal ambitions of the entrepreneur with the goals and direction of their business(es). Are they in sync or are they working against each other? The positive alignment of these two is the foundation of all his coaching relationships and will be a high priority at the start of the engagement.
Martijn has a wealth of knowledge in the key areas that make a difference in any business, including finance, change management, team building, sales, marketing, digital disruption and transition, new business development, innovation, mergers and acquisitions, human resources, technology, strategic planning and execution.
Martijn is a Certified Coach from the Institute of Executive Coaching & Leadership (IECL), has attained a Masters’ degree in Economics & Business Administration from the University of Amsterdam and is a Graduate of the Australian Institute of Corporate Directors (GAICD).
During his spare time, Martijn enjoys spending time with his wife and three daughters, travelling, hiking and in general enjoying the outdoors.