Highly Profitable Personal Training Franchise

In a one-on-one collaboration with the franchisee, we realigned the anticipated growth strategy and financial modelling from the franchisor—developing a plan to bring the business to full capacity in less than 18 months, a timeframe 50% shorter than what the franchisor had originally recorded.

This startup benefited from the infrastructure provided by a franchise, which meant that many aspects of business operations were already automated. That meant we put our attention to other areas.  

We structured a reliable team, implemented management and supervision within the team, set up Key Performance Indicators (KPIs), and established team leaders. Marketing campaigns were outsourced. We educated the franchisee on leadership, sales strategies, and  how to build a business that could operate without him, thereby allowing him to focus on higher ROI tasks that drove growth.

The end result? The studio reached full capacity with an impressive Return on Investment (ROI) of over 32%. With management and a strong team in place, the business owner was able to step out of the daily operations and move on to establish his second PT studio.