Public relations is an incredibly powerful marketing channel, but often comes at an eye-watering price that small business owners simply can’t afford. Even if you do have the money to burn, a full-scale, externally managed PR campaign is often not appropriate for early stage entrepreneurs. In this piece, we’ll teach how to run effective small…
Read More4 Key Questions To Ask Before Starting A Marketing Campaign
Starting a marketing campaign is a nerve-wracking time for any business. Get it right and you’ll be watching a stream of well-qualified future customers beat a path to your door. Drop the ball and you could have the unpleasant experience of watching money evaporate before your eyes. Which will it be? Though you can never…
Read More3 Big Business Strategies You Can Put to Work in Your SMB Today
The day-to-day drama and excitement of running your own small business is a million miles away from cubicle hell and the general drudgery of corporate life. In fact, for most small business owners, that’s a key part of the attraction in going out on their own in the first place! Those traditional big businesses didn’t…
Read MoreAre Social Media Worth The Effort For Small Businesses?
Getting the marketing mix right for small businesses can be a tricky affair. With social media in particular, there’s a real risk of it turning into an untrackable timesink that shows very little actual return. If you’re involved in an early-stage local businesses where every penny counts and time is at a premium, you simply…
Read MoreNot Setting Up A Newsletter Means Leaving Money On The Table
With social media and SEO dominating the small business marketing landscape for the last few years, many firms have taken their eyes off one of the most cost-effective and highest returning customer channels available to them – email newsletters. Email may not be as trendy as modern tools such as Facebook, Twitter, but it’s still…
Read More3 Reasons Why Your Small Business Needs A Content Marketing Strategy
When you’re just starting out with getting your small business off the ground, the subject of content marketing can be far from your most pressing concern. In the hustle and bustle of making it through those crucial early stages, the long-term value of taking a strategic approach to creating online content isn’t always immediately apparent….
Read MoreThe Basics Of Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) has proven to be a baffling topic for many small businesses over the years, and more than a few have fallen victim to the various snake-oil merchants and charlatans who still sadly stalk the industry looking to prey on the unwary. Though it’s potentially a very broad subject, the basics of…
Read MoreWhy Offering A Guarantee Is One Of The Smartest Moves You’ll Ever Make
Offering a guarantee of some sort on your products and services is a proven way of driving sales, but it’s one that fills many small business owners with a certain amount of dread and foreboding. Let’s take a quick look at some solid reasons why you should embrace the possibilities of explicitly standing behind your…
Read MoreHow To Start Thinking About Marketing As An Investment
Marketing can be something of a mystery for many small business owners. More often than not, it’s an ad hoc initiative carried out whenever you’re obviously struggling for new business, as opposed to a reliable, systematized revenue engine that safeguards your financial future. Many smaller firms are stuck in the mindset of considering marketing as…
Read More5 Top Tips For Putting Together A Compelling Unique Selling Proposition (USP)
Honing a compelling Unique Selling Proposition (USP) is one of the key planks of your overall marketing strategy. Get it right, and every other aspect of your marketing efforts will benefit. Fail to develop a USP, or saddle yourself with a weak one, and you’ll be swimming against the tide from the get go. Let’s…
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