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Customer Retention – Keep your customers coming back for more

Posted on December 13, 2021

Customer retention

You spend a lot of time, money and effort attracting new clients to your business so it makes sense to keep them. Customer retention is easier and more cost effective than finding new ones. Not only can it boost sales, but if you build a culture of good customer service within your business, the reputation…

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Filed Under: Customers

How To Learn The ABCs Of Defining Your Ideal Customers

Posted on September 6, 2017

perfect customer

Let’s be honest – when you’re struggling to get your business off the ground, the ideal customer is any customer. As things start to settle down, however, you’ll get substantially more selective and start spending increasing amounts of time and energy working out exactly who your perfect picks are and how to attract them. Let’s…

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Filed Under: Customers

5 Steps To Keep Your Customers Close

Posted on July 26, 2017

5 steps to keep your customers close

No matter what size business you’re running, if you’ve been in the game any length of time at all, you’ll be painfully aware of just how difficult it is to win a customer. Given the amount of time, effort, and cold hard cash that goes into customer acquisition, it’s simply astonishing how many businesses consider…

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Filed Under: Customers

4 Root Causes Of Customer Dissatisfaction

Posted on October 19, 2016

4 root causes of customer dissatisfaction

Every business these days makes great play of being fanatically focused on customer feedback. And while building market response into every level of your overall processes makes a lot of sense, there is one major snag you’ll need to address – not every customer is willing to share their opinions. There’s only a certain percentage of…

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Filed Under: Customers

4 Steps to Clarity When Performing Small Business Planning

Posted on March 2, 2016

business planning

Small business planning is an area where many entrepreneurs stumble at the beginning of their careers. We’re not talking about writing a business plan here. Though that step is often necessary at the very outset of a venture, the vast majority of business plans simply evaporate in the face of actual events. No, what we…

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Filed Under: Customers, Financial Mastery, Leadership, Marketing, Sales, Systems, Team

4 Root Causes Of Customer Complaint

Posted on November 4, 2015

Customer complaint

Every business these days makes great play of being fanatically focused on customer feedback. And while building market response into every level of your overall processes makes a lot of sense, there is one major snag you’ll need to address – not every customer is willing to share their opinions. There’s only a certain percentage of…

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Filed Under: Customers

How To Improve Your Customer Service – 7 Core Customer Service Concepts For Business Leaders

Posted on August 19, 2015

how to improve your customer service

When it comes to turning your business into a vehicle for the delivery of world-class customer service, the buck stops very much with those at the top of the tree. Your employees may be out there in the trenches doing their best to serve your customers but they can only go as far as you…

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Filed Under: Customers

6 Steps To Keep Your Customers Close

Posted on June 30, 2015

Blocks for Customer-Managed Relationship Concept

As our world becomes ever more “connected”, a paradoxical problem heaves ever more into view – how to meaningfully engage with each other in an increasingly digitally mediated world? It’s not a question limited to the personal realm either; businesses large and small worldwide are struggling to build long-term relationships with their customers and losing…

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Filed Under: Customers

How You CAN Sell To Price Conscious Shoppers

Posted on March 16, 2015

Cost-value graph on blackboard

It’s a tough current business climate, and amongst the many concerns small and medium business owners are expressing, one is that it’s hard to compete with the big box shops when it comes to price. Many business owners believe that people shop based on price alone, but it’s simply not true. While there are consumers…

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Filed Under: Customers

Forget Customers – Let Raving Fans Bring Business To You!

Posted on October 7, 2014

silhouettes of concert crowd in front of bright stage lights

Having customers isn’t just enough to sustain a business and make it truly successful these days. What you need are raving fans – those who think what you do or sell is so fantastic, they can’t wait to buy your product or service again, and share how much they love it with their friends, family…

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Filed Under: Customers

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